"... While collaborating with artist participating in
BESKONISTe’ discussions ensued and we decided to make
a company that will be formally registered, and based
out if Dallas, Texas. The location where the concept
and philosophies of BESKONISTe’ were founded... "
For Goran Maric’s MFA Thesis show at the Kemper Museum,
BESKONISTe’ organized the first public presentation of
this newly created “Corporate Entity.”
The installation/performance depicted BESKONISTe’s
version of what corporations are doing when they organize
business conferences to present ideas, merchandise, or
new directions. BESKONISTe’ used its artwork and concepts
to act as the presentational material. Digitally printed
books, CDs along with our web site, www.beskoniste.com,
pamphlets and folders were made available for distribution
at the opening of the MFA thesis show. These pamphlets
informed the viewers and participants to what BESKONISTe’ Inc.
What differs from the majority of corporate companies is
that our main purpose is to deliver information that BESKONISTe’
believes will engage people in democratic discourse, rather
than manipulate propaganda for consumerism.
On the day of the opening, a videoconference was organized.
It was a videoconference with Thomas Martinez, and Goran Maric
co-founders of BESKONISTe’ Inc., digital viewers, and whoever
else wanted to become introduced to our products. During
the opening people were also able to take advantage of this
presentation to invest in this new “Corporate Entity.
The forms were provided and distributed to those interested
parties during the peformance. BESKONISTe’ believes that art
should be disseminated to as many people as possible, and want
our work to facilitate this action.
The design of the presentational material for this newly created
"Corporate Entity," uses a paragraph found on the internet
as its motif. The title of the news story on the website read..."
GAZA – CONCENTRATION CAMP. WAR CRIMES EVERYWHERE. " While
reading about the horror and destruction that Palestinian
civilians went through against their will due to an overwhelming
and disproportional use of Israel’s military power the first
corporate brochures and flyers for BESKONISTe’ were produced
bearing this text:
"Abu Salah died, his wife died. Abu Tawfiq died, his
son died, his wife also died. Mohammed Ibrahim died, and his
mother died. Ishaq died and Nasar died. The wife of
Nael Samouni died. Many people died."
These names show human suffering of the Palestinian people.
The residents of the U.S., and those who are exposed to
ignorantly biased, "FREE" media are quite unaware of the many
atrocities which occur in the name of freedom and “corporate
democracy." The majority of media outlets represent people
from the Middle East as religious extremist or radical fundamentalists,
these Islamic “terrorist” going after "freedom loving" Americans,
and other residents of Western European countries.
It is obviously done in such a way, so that people, here
in the U.S. are relieved of the sense of guilt for the destruction
that our country and our closest allies have been committing
throughout the world under the guise of "The War on Terror."
Reading the names and relations of the Palestinians, one
realizes that those people, from the Middle East, are not
just "extremists, religious fundamentalist, and terrorist,"
but they are like ourselves, made of blood, bone and flesh.
It shows that they have families, mothers, brothers, children
wives and husbands just as we. Unfortunately, the members of
their families perished in the last Israeli - Palestinian military
So, one could ask, why use this as the main design motif. Well,
BESKONISTe’ believes that a number of the most powerful corporations
have been built on the sufferings of ordinary citizens and have
increased their influence at society’s expense. The suffering of
the Palestinian people, so one can be aware after reading these
names, is the metaphorical paint used to depict the suffering of
ordinary people. Upon whose backs these corporations have built
wealth and power throughout the USA and Western European countries.
Through pain and poverty these major corporations have been built.